Once upon a time somewhere in Manhatforest three little pigs worked in real estate. Mike, Frank and John were brothers and they called their company Super Brothers. The economy of that time was very unstable due to Wall Parkway crisis and other external problems of United Woods; therefore real estate went down and the brothers closed their company. Even one bedroom burrows cost so much money that inhabitants of Manhatforest had to lived under trees. However, the pigs were young and enthusiastic and they came up with an idea to open totally different business as restaurants. The little pigs decided to do their on their own and open three restaurant in different locations. Mike opened McAcorn, Frank opened Burger Pig, and John opened White Farm.
Everything was great, they ran their businesses and enjoyed their lives. Mike’s place was located by a river which was a wonderful as he thought. Animals from all over the woods came their to drink some water, so Mike decided not to spend money on advertising. He was so confident in his success so didn’t care about any investment in his business to improve it. However, it was so good only in the beginning because one day beavers moved to the river and built there their weirs that made water to disappear. The animals stopped going to the river and restaurant met its worst days. All employees quit and Mike stayed there alone and broken.
In contrast, Mike’s brother Frank realized that hid Burger Pig was located by a glade; therefore, he worked on the advertising very hard by hiring the best promoters, pr managers and did it well. All inhabitants of the Manhatwoods found out about the place and wanted to visit it. More and more customers came to his place but there were so many that one day they turned the glade into desert. They ruined everything around the restaurant. Frank spent all his money on commercial and didn’t hired extra workers to clean environment of his place. After that lee and less animals visited Burger Pig. Neither ads nor food helped Frank to capture customers attention. Moreover, his employees were so wealthy in the beginning so they stared drinking and became rude to their customers.
John’s White Farm was located somewhere at the edge of the woods and seemed not very successful, however John didn’t give up. He wanted to draw his customers and made it as his main goal. The only advantage he had was an oak tree by his restaurants. Birds from all over the woods gathered there and sang their songs. It look like a real good destruction but John came up with an idea to use it as an advantage. He bought karaoke system and fixed up singing competitions with different kinds of entertainment. John’s reputation went up and he was considered as the best entrepreneur of the wood. He was very loyal to his employees and they were happy to work for him. White Farm became the most popular place in the woods.
While Frank and Mike’s restaurants was facing bankruptcy White Farm was flourishing. However, one day the biggest competitor of the little pigs Wolf the owner of Apple Flies restaurant declared that pigs were not kosher so animals were better not to it in their restaurants. The pigs businesses rapidly went down. Mike and Frank closed their businesses and started working for MTA. But smart pig John went to the most popular radio station and admitted that he never sold pork in his restaurant at least because he was a pig. At the same time he protected himself from wolfs and other predators because he was a pig and could be eaten by the wolfs one day.
A few years later brothers came to John an asked him how he was able to save his business and open new restaurants. What was the answer? He gave them some lessons of good marketing and pr skills.